About NZ Seniors
NZ Seniors is the NZ funeral and life insurance brand operated by Greenstone Financial Services New Zealand Limited. It is a direct-to-consumer specialist targeting over-50s, with funeral insurance as the core product alongside related life cover.
What they offer
- Funeral insurance as a direct-to-consumer product
- Related life insurance for the over-50s segment
- Phone and online application channels
Distinctive points
- Direct-to-consumer specialist for the over-50s demographic
- Funeral cover is core product, not a rider
- Operated by Greenstone Financial Services (NZ) Limited
- Marketing primarily targets seniors planning end-of-life cash needs
What to compare on
- Premium at your age and sum-insured. Quote with NZ Seniors and at least two other NZ funeral insurers (Pinnacle Life and Momentum Life target similar segments).
- Maximum entry age and cover amount. Direct specialists often cap cover lower than adviser-distributed products — confirm current limits.
- Waiting period. Most NZ funeral policies wait 12-24 months on non-accidental death.
- Premium structure. Stepped vs level — direct specialists often default to stepped.
- Phone-based vs fully-online application. NZ Seniors uses both channels — confirm which suits you.
- Wording exclusions. Read the policy document.
Where to quote
- NZ Seniors' website — direct quote tool + phone
See our provider directory for the other NZ funeral insurers.